How it Works

Step 1: Every March through May, a fully integrated marketing campaign (print, digital, email, and social media) encourages employees to nominate their company via an online application.

Step 2: Employees from nominated companies are contacted by email and asked to measure how true 22 short statements are about their organizations. Categories include: diversity, perks, ethics, family friendliness, work-life balance, fulfillment and meaningfulness, and more.

  • For 2020, 3,114 companies were invited to participate; 246 were surveyed
  • For 2020, 95,857 D-FW employees received surveys, 60,501 responded.

Step 3: Winners are chosen in small, medium, and large business categories and formally announced at the annual Top 100 event and in the Top 100 magazine.

*Research partner, Energage, keeps employee responses confidential. The Dallas Morning News does not have access to individual replies and has no bearing on the results or winners selected.