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The Dallas Morning News’ Top 100 Places to Work recognizes and celebrates businesses that are at the top of their game and making North Texas a better place to work. 2020 marks the 12th annual search to identify the best work environments with a comprehensive multimedia program that includes a glossy magazine; an event honoring the winners; and year-round content on DallasNews.com.
Congratulations
2019 Winners
Thank You to Our 2019 Sponsors
The Triple Threat
2019 Statistics
companies were invited to participate
D-FW metro area employees received surveys
responded
Annual Event
The Top 100 event is an annual awards celebration and networking opportunity, connecting the 100 companies and their leadership who have been recognized as the top in their category (small, medium, and large companies).
In 2020, due to coronavirus restrictions, the event will be a virtual experience and more than 1,000 attendees are expected to celebrate their esteemed peers from across North Texas.
Thursday, November 12, 2020
Virtual reception and awards
The Top 100 magazine
A Real Page-turner
This premier, glossy magazine, publishing in November 2020, will celebrate The Dallas Morning News’ 12th annual search for the best work environments in North Texas.
Evergreen content includes:
- Profiles on the top companies by category
- Articles about leadership, innovation, diversity, and more
- Top CEO
- Publish date | November 15, 2020
- Distribution | 150,000*
*Strategic distribution reaching select Dallas Morning News member ZIP codes as well as mailed to Top 100 company headquarters and other key locations.
Top 100 digital hub on DallasNews.com
Making the News
This hub translates the content of the Top 100 magazine into digital storytelling and is accessible yearlong via DallasNews.com/Top100.
Content includes:
- Listings of Top 100 winners with customized company profiles, custom videos, and hyperlinks
- Bonus articles
- Special interest pieces
- Integrated ad opportunities and native content
Sponsorships
SPONSORSHIPS
Be at the top of your game.
By partnering with Top 100 through a customized sponsorship program, you will stand out from the crowd and increase your brand recognition amid a compelling audience. Seven media + brand activation sponsorship programs are available to help you:
- Generate positive awareness for your company
- Celebrate corporate achievements
- Network with an influential community of like-minded leaders
- Boost morale and help your employee retention efforts
- Interface with potential new customer
- Impact quality recruiting efforts
Title Sponsorship
Investment | $38,000
MARKETING EXCLUSIVITY
- Category exclusivity
- Naming rights for Top 100 event i.e. Top 100 presented by [sponsor name], including year-round on Top 100 hub and website
PRINT + DIGITAL ADVERTISING
- (2) full-page ads (or double-truck) Top 100 magazine
- Homepage takeover (Nov-Dec 31) on Top 100 hub
- 1M digital ad impressions on dallasnews.com OR (4) full-page, color ads in The Dallas Morning News Metro/Business section (Ads to run anytime between Nov. 1-Dec. 31)
- Job placement ads on major job boards (i.e. Monster, CareerBuilder, etc.), valued at $10,000
- Year-round logo inclusion with hyperlink on Top 100 digital hub and website
SOCIAL MEDIA
- Year-round social media co-branding with any Dallas Morning News-produced stories regarding the Top 100 program
VIRTUAL EVENT ACTIVATION
- Premier logo inclusion on all Top 100 emails and at top right of livestream
- Virtual event recognition by Grant Moise, publisher of The Dallas Morning News
- Opportunity to co-present Top 100 awards during virtual event to winning companies
- Premier recognition on multimedia presentation during virtual event
- :60 commercial spot broadcast during the first quarter of the event
- 10 virtual event tickets + 20 company-branded polo shirts, shipped to your location
- First right of refusal for 2021 Top 100 title sponsorship (with commitment by February 1, 2021)
Platinum Sponsorship
Investment | $19,000
PRINT + DIGITAL ADVERTISING
- (2) full-page ads (or double-truck) Top 100 magazine
- 700K digital ad impressions on dallasnews.com OR (3) full-page, color ads in The Dallas Morning News Metro/Business section (Ads to run anytime between Nov. 1-Dec. 31)
- Job placement ads on major job boards (i.e. Monster, CareerBuilder, etc.), valued at $10,000
- Year-round logo inclusion with hyperlink on Top 100 digital hub and website
SOCIAL MEDIA
- Year-round social media co-branding with any Dallas Morning News-produced stories regarding the Top 100 program</li
VIRTUAL EVENT ACTIVATION
- Premier logo inclusion on all Top 100 emails and within sponsor pre-roll/recognition
- Virtual event recognition by Grant Moise, publisher of The Dallas Morning News
- Premier recognition on multimedia presentation during virtual event
- :30 commercial spot broadcast during the during credits or before the event concludes
- 15 virtual event tickets + 20 company-branded polo shirts, shipped to your location
- First right of refusal for 2021 Top 100 platinum sponsorship (with commitment by February 1, 2021)
VIP Sponsorship
Investment | $10,000
PRINT + DIGITAL ADVERTISING
- (1) full-page ad Top 100 magazine
- 500K digital ad impressions on dallasnews.com (Between Nov. 1-Dec. 31)
- (1) quarter-page color ad in The Dallas Morning News Metro/Business section (Ad to run anytime between Nov. 1-Dec. 31)
- Year-round logo inclusion with hyperlink on Top 100 digital hub and website
VIRTUAL EVENT ACTIVATION
- Logo inclusion on all Top 100 emails and within sponsor pre-roll/recognition
- Recognition on multimedia presentation during virtual event
- :30 commercial spot broadcast during the during credits or before the event concludes
- 5 virtual event tickets + 10 company-branded polo shirts, shipped to your location
- First right of refusal for 2021 Top 100 VIP sponsorship (with commitment by February 1, 2021)
Swag Sponsorship
Investment | $10,000
PRINT + DIGITAL ADVERTISING
- (1) quarter-page ad Top 100 magazine
- 250K digital ad impressions on dallasnews.com OR (1) quarter-page color ad in The Dallas Morning News Metro/Business section (Ad to run anytime between Nov. 1-Dec. 31)
- Year-round logo inclusion with hyperlink on Top 100 digital hub and website
VIRTUAL EVENT ACTIVATION
- Logo inclusion on all Top 100 emails and within sponsor pre-roll/recognition
- Recognition on multimedia presentation during virtual event
- Top 100 Custom-Branded Swag Box Shipped to all 100 Top 100 winners’ corporate locations. Box to include: sponsor’s branded items, i.e. pens, coupons, business cards, and more; Top 100 Magazine; 3-month subscription to The Dallas Morning News; 2-oz branded hand sanitizers; B+C collateral (pens/notebooks/mugs — final items TBD)
- 5 virtual event tickets + 10 company-branded polo shirts, shipped to your location
Category Sponsorship
Investment | $3,000 (or $7,500 for all three)
PRINT + DIGITAL ADVERTISING
- (1) quarter-page ad Top 100 magazine
- 250K digital ad impressions on dallasnews.com OR (1) quarter-page color ad in The Dallas Morning News Metro/Business section (Ad to run anytime between Nov. 1-Dec. 31)
- Year-round logo inclusion with hyperlink on Top 100 digital hub and website
VIRTUAL EVENT ACTIVATION
- Logo inclusion on all Top 100 emails and within sponsor pre-roll/recognition
- Recognition on multimedia presentation during virtual event
- Naming rights for Small, Medium, and or Large-Sized Business Category Awards The virtual event emcee will announce your company name when presenting the respective awards (i.e.: The small business category is presented by “Company Name”)
- 3 virtual event tickets +10 company-branded polo shirts [If you buy all 3 categories, then 10 virtual tickets and 10 company-branded polo shirts]
Valet Sponsorship [SOLD]
Investment | $10,000
MARKETING BENEFITS
- One (1) quarter-page ad in Top 100 magazine
- One (1) quarter-page, color ad in The Dallas Morning News Metro/Business section (Ad to feature any brand creative of sponsor’s choice and run anytime between November 1, 2020-December 31, 2020)
- 500,000 digital ad impressions on dallasnews.com, to be used between November 1, 2020-December 31, 2020
- Inclusion in all pre-event communication and Know Before You Go messaging: Complimentary valet by [sponsor]
- Year-round logo inclusion with hyperlink on Top 100 digital hub and website
ONSITE ACTIVATION BENEFITS
- Vehicle display (2 vehicles) at main valet entrance to the event
- Sponsor brand water bottles placed in each valet vehicle [provided by Dallas Morning News]
- Opportunity to place brand materials/takeaways on the front seat of each car
- Logo inclusion on main event signage
- Recognition on multimedia presentation during event
- Four (4) seats at event
Thank You to Our 2019 Sponsors
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