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The Dallas Morning News’ Top 100 Places to Work recognizes and celebrates businesses that are at the top of their game and making North Texas a better place to work. This year marks the 11th annual search to identify the best work environments with a comprehensive multimedia program that includes a glossy magazine; an event honoring the winners; and year-round content on DallasNews.com.
The Triple Threat
The Statistics
companies were invited to participate
D-FW metro area employees received surveys
responded
11th Annual Event
The Top 100 event is an annual awards celebration and networking opportunity, connecting the 100 companies and their leadership who have been recognized as the top in their category (small, medium, and large companies).
The details:
- Wednesday, November 13, 2019, 5p-8pm, at Omni Dallas Hotel
- Corporate reception and awards with heavy hors d’oeuvres and open bar
- Recognition of Top 100 companies for 2019 through a multimedia presentation
- 1,000 estimated attendees
The Top 100 magazine
A Real Page-turner
This premier magazine celebrates The Dallas Morning News’ 11th annual search for the best work environments in North Texas.
Evergreen content includes:
- Profiles on the top companies by category
- Articles about leadership, innovation, diversity, and more
- Top CEO
- Publish date | November 17, 2019
- Distribution | 150,000*
*Strategic distribution reaching select Dallas Morning News member ZIP codes as well as mailed to Top 100 company headquarters and other key locations.
Top 100 digital hub on DallasNews.com
Making the News
This hub translates the content of the Top 100 magazine into digital storytelling and is accessible yearlong via DallasNews.com/Top100.
Content includes:
- Listings of Top 100 winners with customized company profiles, custom videos, and hyperlinks
- Bonus articles
- Special interest pieces
- Integrated ad opportunities and native content
Sponsorships
SPONSORSHIPS
Be at the top of your game.
By partnering with Top 100 through a customized sponsorship program, you will stand out from the crowd and increase your brand recognition amid a compelling audience.
- Generate positive awareness for your company
- Celebrate corporate achievements
- Network with an influential community of like-minded leaders
- Boost morale and help your employee retention efforts
- Interface with potential new customer
- Impact quality recruiting efforts
Presenting Sponsorship
Investment | $50,000
MARKETING BENEFITS
- Category exclusivity
- Naming rights for Top 100 event, i.e. Top 100 presented by [sponsor name], including year-round on Top 100 hub and website
- Digital homepage takeover (November 1, 2019-December 31, 2019) on Top 100 digital hub on DallasNews.com
- Two (2) full-page ads or a double-truck in the Top 100 magazine
- 1M digital ad impressions on dallasnews.com OR four (4) full-page, color ads in The Dallas Morning News Metro/Business section (Ads to feature any brand creative of sponsor’s choice and run anytime between November 1, 2019-December 31, 2019)
- Year-round social media co-branding with any Dallas Morning News-produced stories regarding the Top 100 program
- Job placement ads on major job boards (i.e. Monster, CareerBuilder, etc.), valued at $10,000 total
ONSITE ACTIVATION BENEFITS
- Premier logo inclusion on all Top 100 event signage, photo wall, custom gifting, table signs, and more
- Stage recognition by Grant Moise, publisher of The Dallas Morning News, during event
- Opportunity to co-present Top 100 awards on stage to winning companies
- Premier recognition on multimedia presentation during event
- Premier event activation space, based on client’s objectives. (Activation costs may apply.)
- Premier table (10 seats) at event
- First right of refusal for 2020 Top 100 presenting sponsorship (with commitment by February 1, 2020)
Platinum Sponsorship
Investment | $25,000
MARKETING BENEFITS
- Two (2) full-page ads or a double-truck in the Top 100 magazine
- 700K digital ad impressions on dallasnews.com, to be used between November 1, 2019-December 31, 2019 OR three (3) full-page, color ads in The Dallas Morning News Metro/Business section (Ads to feature any brand creative of sponsor’s choice and run anytime between November 1, 2019-December 31, 2019)
- Year-round social media mention with any Dallas Morning News-produced stories regarding the Top 100 program
- Job placement ads on major job boards (i.e. Monster, CareerBuilder, etc.), valued at $10,000 total
ONSITE ACTIVATION BENEFITS
- Premier logo inclusion on all Top 100 event signage, photo wall, custom gifting, table signs, and more
- Stage recognition by Grant Moise, publisher of The Dallas Morning News, during event
- Premier recognition on multimedia presentation during event
- Premier event activation space, based on client’s objectives. (Activation costs may apply.)
- Premier table (10 seats) at event
- First right of refusal for 2020 Top 100 platinum sponsorship (with commitment by February 1, 2020)
VIP Sponsorship [SOLD]
Investment | $10,000
MARKETING BENEFITS
- One (1) full-page ad in Top 100 magazine
- One (1) quarter-page, color ad in The Dallas Morning News Metro/Business section (Ad to feature any brand creative of sponsor’s choice and run anytime between November 1, 2019-December 31, 2019)
- 500,000 digital ad impressions on dallasnews.com, to be used between November 1, 2019-December 31, 2019
- Year-round logo inclusion with hyperlink on Top 100 digital hub and website
ONSITE ACTIVATION BENEFITS
- Logo inclusion on Top 100 event signage, including stage signage and table signs
- Naming right for the VIP lounge, i.e. VIP Lounge presented by {sponsor name]
- Brand ownership of interview and step-and-repeat experience, with logo inclusion on the photo wall and microphones
- Recognition on multimedia presentation during event
- Signage and activation within the VIP room, based on client’s objectives. (Activation costs may apply.)
- Five (5) seats at event
Valet Sponsorship [SOLD]
Investment | $10,000
MARKETING BENEFITS
- One (1) quarter-page ad in Top 100 magazine
- One (1) quarter-page, color ad in The Dallas Morning News Metro/Business section (Ad to feature any brand creative of sponsor’s choice and run anytime between November 1, 2019-December 31, 2019)
- 500,000 digital ad impressions on dallasnews.com, to be used between November 1, 2019-December 31, 2019
- Inclusion in all pre-event communication and Know Before You Go messaging: Complimentary valet by [sponsor]
- Year-round logo inclusion with hyperlink on Top 100 digital hub and website
ONSITE ACTIVATION BENEFITS
- Vehicle display (2 vehicles) at main valet entrance to the event
- Sponsor brand water bottles placed in each valet vehicle [provided by Dallas Morning News]
- Opportunity to place brand materials/takeaways on the front seat of each car
- Logo inclusion on main event signage
- Recognition on multimedia presentation during event
- Four (4) seats at event
Swag Bag Sponsorship
Investment | $7,500 (+product)
MARKETING BENEFITS
- One (1) quarter-page ad in Top 100 magazine
- 250,000 digital ad impressions on dallasnews.com OR one (1) quarter-page, color ad in The Dallas Morning News Metro/Business section (Ad to feature any brand creative of sponsor’s choice and run anytime between November 1, 2019-December 31, 2019)
- Year-round logo inclusion with hyperlink on Top 100 digital hub and website
ONSITE ACTIVATION BENEFITS
- Exclusive branded gift bags featuring sponsor name/logo (provided by The Dallas Morning News)
- Company flyer or other brand collateral inserted in Top 100 magazine in the gift bag, distributed at event exit
- Logo inclusion on main event signage
- Recognition on multimedia presentation during event
- Four (4) seats at event
Photo Booth Sponsorship [SOLD]
Investment | $6,000 per photo booth // $10,000 for both
MARKETING BENEFITS
- One (1) quarter-page ad in Top 100 magazine
- 250,000 digital ad impressions on dallasnews.com OR one (1) quarter-page, color ad in The Dallas Morning News Metro/Business section (Ad to feature any brand creative of sponsor’s choice and run anytime between November 1, 2019-December 31, 2019)
- Year-round logo inclusion with hyperlink on Top 100 digital hub and website
ONSITE ACTIVATION BENEFITS
- Ownership of photo booth experience at Top 100 event, with brand logo on digital + printed photos.
- Emails with photos enclosed will also be branded “Your Top 100 photos courtesy of [sponsor name]”
- Logo inclusion on main event signage
- Recognition on multimedia presentation during event
- Two (2) seats at event; four (4) seats for both photo booth sponsorships
Cocktail Lounge Sponsorship
Investment | $5,000 (+product)
MARKETING BENEFITS
- One (1) quarter-page ad in Top 100 magazine
- One (1) quarter-page, color ad in The Dallas Morning News Metro/Business section (Ad to feature any brand creative of sponsor’s choice and run anytime between November 1, 2019-December 31, 2019)
- 250,000 digital ad impressions on dallasnews.com, to be used between November 1, 2019-December 31, 2019
- Year-round logo inclusion with hyperlink on Top 100 digital hub and website
ONSITE ACTIVATION BENEFITS
- Cocktail bar, featuring exclusive Top 100 drink served within the lounge area
- Opportunity to integrate sponsor product and/or bar signage and other collateral within the lounge
- Logo inclusion on main event signage
- Two (2) seats at event
Dessert Lounge Sponsorship
Investment | $5,000
MARKETING BENEFITS
- One (1) quarter-page ad in Top 100 magazine
- One (1) quarter-page, color ad in The Dallas Morning News Metro/Business section (Ad to feature any brand creative of sponsor’s choice and run anytime between November 1, 2019-December 31, 2019)
- 250,000 digital ad impressions on dallasnews.com, to be used between November 1, 2019-December 31, 2019
- Year-round logo inclusion with hyperlink on Top 100 digital hub and website
ONSITE ACTIVATION BENEFITS
- Dessert/hot chocolate bar, with gourmet coffees and toppings bar for hot chocolate
- Opportunity to integrate sponsor product and/or bar signage and other collateral within the lounge
- Logo inclusion on main event signage
- Two (2) seats at event
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